Gio Conesa, Creative.
Branding and Design Specialist - chatGPT certified and Midjourney aficionado
I am passionate about design. My focus is on creating a strong, memorable connection between your clients and your products. This approach, which I like to call branding, is a blend of intuition, intelligence and expertise. Over the years, I've collaborated with clients across various sectors like medical research, retail, beauty, hospitality, technology and real estate. My journey has been about understanding how design and aesthetics influence people's perceptions and reactions to products - from fashion choices to travel destinations, and life experiences.
My expertise lies in crafting unique creative solutions that offer competitive advantages, each precisely tailored to align with the clients' specific needs. I delve into the strengths, weaknesses, and unique selling points of every product to devise the most effective outcome. Fostering genuine partnerships with my clients, enables me to gain a deep understanding of the products and a clear insight into their customer base.
The key to my success is designing campaigns that genuinely resonate with consumers. By tapping into people's behaviors and motivations, I am able to elevate the communications, helping companies stand out in their respective industries.
My Story
​
Award-winning creative, with over 2 decades experience in telling brand stories.
My career began at Foote, Cone & Belding, where I designed campaigns for the Latin American market. Shortly after, my passion and work ethic helped me rise to senior positions in agencies such as Alonso & Company, Propeller Creative, Beber Silverstein & Partners, and McGuire Company.​
I have concepted and designed world-class advertising campaigns, corporate identity packages, collateral materials, websites and package design for brands such as MasterCard, CitiBank International, American Airlines, The Miami Heat, Ryder Systems, Sony Latin America, Fontainebleau Hotel, CMC Developers, Hyperion, Discovery Networks and The Ritz Carlton Residences among others.
The work has been recognized by How Magazine, Print Magazine and Communication Arts Magazine. My contribution in branding the Lennar Park Towers at Colonnade and W South Beach earned Silver and Gold Addy Awards.
Later, I worked at The Sacred Space Miami, where I was a driving force behind all branding efforts for the venue, Plant Miami, The Culinary Academy, Flow Curated Wellness Boutique, as well as Paradise Farms.
Most recently, I work as an ACD at Publicis Sapient, where I focus not just on encouraging and guiding our creative teams to do amazing work, but also on showcasing the broader business value of what we do, beyond just the creative aspect. My role involves coaching our team to design solutions that resonate with our brand identity, all while keeping an eye on being adaptable, delivering value to our stakeholders, and the ability to scale up our efforts. Ultimately delivering outcomes that propel our organization towards a successful next.
​
Specialties: Branding, inspired graphic design for both print and digital spaces, social media and digital campaigns.
​
Design Software: Adobe Creative Suite, Sketch, Invision, Figma, Midjourney specialist, chatGPT certified.
Project Management: Asana, Monday, Jira
Language Proficiency: English (native), Spanish (native), French (working knowledge)
​
​
​